On Saturday, August 6, the Jegs/CRA All-Stars Tour heads to Indiana’s Anderson Speedway for the Fudge Packer 100 Presented by Uranus Fudge Factory. Yes, this is real. The Uranus Fudge Factory, based in St. Robert, Missouri, it claims that “The Best Fudge Comes from Uranus!”
The St. Robert, Missouri, candy store is one of several tourist attractions of Uranus, Missouri. Its brainchild, Louie Keen, dubs himself “Louie the Mayor of Uranus.” He goes by the motto, “If you want to be famous, you have to show off Uranus.”
Their extensive line of gifts and apparel includes a newspaper called the “Uranus Examiner.” Products made from trees named “Wood in Uranus.” T-shirts for “Uranus Liquors.” And, sweatshirts that say “Uranus Space Force: Keeping Uranus Klingon Free.”
Of course, the swag draws customers in for a taste of Uranus. The store offers fudge, chocolate, ice cream, flavored popcorn, and “Redneck Nuts.”
Uranus Fudge Factory and General Store opened its “#2 store” in Anderson, Indiana, on April 1, 2022. It’s located on the former site of Good’s Candy Shop.
“Good’s had been supplying ice cream to the speedway for several years, so we asked Uranus if they could continue the relationship,” said Jared Owen, Vice President of Operations for Anderson Speedway. “We were looking for a sponsor to help us build this event up. It is an important event as the CRA is attracting the younger generation of drivers who will someday move up to the [ARCA/CRA Super Series].”
The Uranus Fudge Factory enjoys its relationship with ¼-mile oval.
“Our owner, Louie, has a great imagination, loves everything about outer space, and has a unique sense of humor,” said Jenny Walden, an Anderson store Uranus Fudge Packer. “We introduced ourselves to the community and the ice cream truck has let people know we are here, and we are real. Since opening, business has been amazing.”
This Saturday, Louie the Mayor of Uranus and Miss Tiffany, the company marketing representative, will make appearances at Anderson Speedway.
Both the Uranus Fudge Factory and Anderson Speedway benefit from the relationship.
“Since moving into our community, Uranus has had a packed parking lot seven days a week — it’s a big deal that they are here,” Owen said. “They are also giving back to the community. Watch for some cool promotional videos on Friday and Saturday.”
Mike Adaskaveg has written hundreds of stories since the website’s inception. This year marks his 54th year of covering auto racing. Adaskaveg got his start working for track photographer Lloyd Burnham at Connecticut’s Stafford Motor Speedway in 1970. Since then, he’s been a columnist, writer, and photographer, in racing and in mainstream media, for several outlets, including the Journal Inquirer, Boston Herald, Stock Car Racing, and Speedway Illustrated. Among Adaskaveg’s many awards are the 1992 Eastern Motorsport Press Association (EMPA) Ace Lane Photographer of the Year and the 2019 National Motorsports Press Association (NMPA) George Cunningham Writer of the Year.
