“People breed people,” said Cherokee Speedway promoter Tony Adair on how an event can gain momentum. Adair’s mantra fits, especially when it comes to this weekend at the Gaffney, South Carolina, dirt oval. The Dirt2Media American All-Star Series Presented by PPM Racing Products 100-lap race will award $20,000 to the winner.
That’s not all, as it’s not a top-heavy purse.
Second gets $10,000. Third receives $5,000.
Just taking the green will earn you $800.
If more than 50 cars vie for a spot in American All-Stars race, Adair said he’ll put on a non-qualifiers race, which will also pay.
Not too shabby for an event that started out as a $10,000-to-win race.
“We’ve had several sponsors come in and kick in [to the purse],” said Adair. “If you have people come to you and say, ‘Hey, I can bring in some sponsor money,’ all it does is snowball, and it allows you to do more. People breed people.”
People certainly make the sport work, and that’s evident in this case, where the purse will be one of the richest for the series and the richest 604 late model purse for Cherokee Speedway.
Those who stepped up to sponsor the race include Dirt2Media, Pro-Fabrication, Charlie’s Used Cars (Spartanburg, S.C.), Pro Built Motorsports, American All-Stars, American Racer, Performance Automotive, and Cherokee Speedway.
Adair’s adage of people breeding people doesn’t only apply to sponsorship. The track’s expecting a large car count and a crowd should follow along with it.
The Dirt2Media American All-Star Series Presented by PPM Racing Products event at Cherokee Speedway kicks off tonight, Thursday, August 10, with a practice. Friday, August 11, will consist of prelims and Saturday, August 12, will be the 100-lap feature.
Outside Groove Note of Transparency: Outside Groove is a sponsor of the American All-Star Series. The American All-Star Series paid for the production of this article. The content is not subject to the approval of the American All-Star Series.
The Outside Groove Executive Editor has covered motorsports since 2000. His many awards include the 2019 Eastern Motorsport Press Association (EMPA) Jim Hunter Writer of the Year and the 2013 Russ Catlin Award for Excellence in Motorsports Journalism.
