PRESS RELEASE CONTACT PERSON: Brian Hanaford
603-968-7433, or www.603youride.com

FOR IMMEDIATE RELEASE

Cumberland Farms/Big Fan Racing American Spectator Driving Challenge rock 101st Evacuation Day/Saint Patrick's Day Parade, Boston's largest event of the year attracted upwards of a millions spectators. People lined both sides of the street, over flowing from sidewalks along the 5-mile long parade route. One hundred bands, pipe-and-drum-corps, floats, military units, community organizations, professional athletes and politicians participated. Hanaford explains, “I knew going in it was going to be street fight to get media attention. NASCAR style racecars are a tough sell in a hockey neighborhood, in addition to competition from Irish Air Corps Pipe Band that flew in from Dublin, Nationally acclaimed Berkley High School Band visited from Tampa, Fla., Boston Bruins rode the famed Boston Duck Trolley, Clydesdales and Irish Dancers…We had our work cut out for us. So Cumberland Farms/Big Fan Racing American Spectator Driving Challenge networked with New York City Firefighters, and stole a piece of the show!”
New York City probe fire fighter featured on the cover of Time Magazine said this would really push the veteran fire fighters at home over the edge if they saw this on TV. He said, “They haven't stopped busting on me for being on the cover of Time. People were yelling, screaming, giving high five's and snapping pictures…when they heard that engine fire up it was out of control! Ill get some ribbing back home if they use any video footage, I hope they aren’t watching Boston TV back at the house … especially the NASCAR guys.” 
Nationally acclaimed Motorsports columnist Lou Modestino adds, “These guys realize the benefit of getting before a NON-RACING audience to enhance their sponsor(s) visibility. Consider the Boston Globe had a front-page story telling of some 800,000 viewers of the St. Patrick's Day Parade! I'm not “preaching to the choir” its an opportunity to get more fans to the tracks and customers for a sponsors goods and services.”

Cumberland Farms/Big Fan Racing American Spectator Driving Challenge will make a brief pit stop, then get back on track February 29 & 30 at The 26 Annual Bud Lite-Old Night hockey tournament in Fitchburg,Massachusetts. Over 60 teams & 700 players, at least thirty-five years old, from Canada & USA will participate in charitable fund raising event. Hanaford explains, “This started taking shape when I met Leo Gould at New Hampshire International Speedway last July through a mutual friend-Larry Abruzzesa. Larry, also known as DR Tech, entertains fans with a Race Car Tech Talk presentation shares over 10 years of motivational and technical speaking. At the time, I had been speaking with Manchester Monarchs and Tri Town arena, but they did something else with a NASCAR theme and forgot all about me. I’ve been corresponding with Leo ever since trying to put something together.” 
Hollis, NH businessman links hockey & stock car racing. Boston Bruin Alumni team & Cumberland Farms/Big Fan Racing American Spectator Driving Challenge will cultivate excitement with Players like Terry O’Reilly, Rick Middleton, Steve Leach, Jay Miller, Reggie Lemelin, and Bob Sweeney. These guys skate to raise money and will be available for pictures and autographs with American Spectator Driving Challenge Car. Gould adds, “The Jr Lowell Lock Monsters & Jr Midgets scholarship programs are designed to help kids play hockey. Eddie Hill of AHL Lowell Lock Monsters is a product of this system. Each year this event raises money for different charities and gets great exposure. Bruin Alumni players will sign autographs and get pictures taken with the racecar before they take the ice. Cumberland Farms/Big Fan Racing American Spectator Driving Challenge will display their car and register fans for a certificate to ride or drive the racecar, then roll to center ice between periods of the Bruins Alumni exhibition game and announce the WINNER.”
For additional information, visit American Spectator Driving Challenge web site, www.603youride.com